Review sites are generally assisted by advertising and marketing

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Review sites are generally assisted by advertising and marketing
A review site is a website on which reviews can be uploaded concerning people, businesses, products, or services. These sites could make use of Web 2.0 techniques to compile reviews from site users or could use professional writers to author reviews on the topic of concern for the site. Early review sites featured Epinions.com [1] and Amazon.com.

Review sites are generally assisted by advertising and marketing. Some business review sites could additionally permit businesses to pay for superior directories, which do not affect the reviews and rankings. Product review sites could be assisted by including affiliate connected to the websites that market the reviewed items.

With the increasing popularity of affiliate programs on the Internet, a new type of review site has emerged - the affiliate product review site. This sort of site is normally professionally designed and written to take full advantage of conversions, and is made use of by e-commerce marketing experts. It's typically based on a blog platform like Wordpress, has a privacy and call page to aid with SEO, and has commenting and interactivity switched off. It will additionally have an e-mail gathering tool in the form of an opt-in, or drop-down checklist to aid the aiming e-commerce business person build an e-mail checklist to market to.

As a result of the specialized advertising and marketing thrust of this sort of website, the reviews are not unprejudiced.